Product Launch the Microsoft Way
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"Product Launch the Microsoft Way" by James Mastan is a astronomy book and space science reference focused on General Astronomy. Best for students, researchers, and serious astronomy enthusiasts.
Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.
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"Product Launch the Microsoft Way" by James Mastan is a astronomy book and space science reference focused on General Astronomy. Best for students, researchers, and serious astronomy enthusiasts.
Topic: General Astronomy
Author: James Mastan
Who this is for:
- Astronomy students
- Researchers and advanced hobbyists
- Readers exploring space science topics
Why this book matters: It matters because it helps readers build a stronger understanding of astronomy concepts, observations, and scientific ideas related to space.
Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.
| Author | James Mastan |
| Publisher | Commercio Press, LLC |
| Published | 2008 |
| ISBN-13 | 9780615209463 |
| Binding | Hardcover |
| Pages | 401 |
| Language | English |
| Subjects | Business & Economics |
| Topic | General Astronomy |
Format: Hardcover
Length: 401 pages
Language: English
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